2022 YouTube Gaming Report

Short vs Long Form Videos:

Game Genre-Specific Influencer Marketing Insights

We've leveraged our comprehensive data analysis tools to unearth the video formats that resonate best with gaming audiences and those that drive the most engagement.

This report provides an in-depth analysis of the current state of influencer marketing for video games on YouTube, comparing different content lengths and offering insights on how this data can be used to find the right influencers to promote your game.

Key highlights:
  🔑 Smaller creators prosper more with short-form videos  

 🔑 Horror games gain major benefits from short-form content  

 🔑 First-person shooters favor long-form content.