#ADayOffTwitch Because of our direct integration with Twitch, we're able to compile accurate data surrounding changes in both viewership and channel's streaming across the platform.
The Rise of the VTuber Unsuprisingly, VTubers experienced another massive surge in popularity during the Covid-19 lockdown. With many indoor activities like concerts and conventions cancelled, droves of people started to discover VTubers in their newfound free time.
The Metamorphosis of GTA V Online How in the world did this happen? How can a game stay fresh for so many years? Short answer? Role-playing. Yeah, that's right, you heard me, role-playing servers.
What Happens When Streamers Play Your Game (And Like It)? The consumer side of video games is a rapidly moving and turbulent mass of people just waiting for the next big trend. Most gamers are more than happy to jump ship from a "dying" game as soon as streamers stop playing it as frequently.
Analysis of the FINAL FANTASY XIV Online Twitch Promotion Part 1 As we can see, there has been a noticeable bump in activity, peaking at 37k viewers shortly after the start of the event. Right after the promotion started, many major FFXIV streamers took advantage of the opportunity to grow their subscription base.
An Overview of Integrated Influencer Content in Gaming The Covid-19 lockdown has increased consumer online activities by a substantial amount which presents an alluring amount of digital marketing opportunities in the gaming industry. As such, integrated influencer campaigns utilizing B2B influencers are becoming far more common.
Digital Content Creators Are the Future of Marketing The 2020 Covid-19 lockdown has dramatically boosted consumer interest in digital creator content. Between complete boredom, interest in home workout routines, and achieving just a little dopamine hit, online video platforms have completely exploded in popularity.
Influencer Marketing Monetizing Your Channel: What Is Your Channel Worth? Have you ever wondered how much your channel is worth? Maybe you've thought about it but struggled to find an answer. Here we discuss everything you need to know.
Influencer Marketing Targeted Content: How Content Switching Affects Viewership When it comes to planning a marketing campaign, it’s easy to select a streamer that is hyper-focused on one game or genre. In fact, Gamesight has found that 45% of streamers spend more than 80% of their time streaming a single game, with 1 in 10 having streamed only one title on their channel.
Thoughts and News Lifetime value for PC and console games LTV is the single most important revenue metric for any game. This number encapsulates how much money a player will pay you over the course of their relationship with your game. This includes everything from the purchase price, to DLC, to in-game transactions, to pre-orders for your next title.
Thoughts and News Streaming Platform Comparision: Partner vs Affiliate When it comes to live streaming and content creation, there are a few platforms that dominate the industry, and choosing the right option for your content, brand, and monetization goals
Thoughts and News The Top Ad Networks of 2020: For PC and console games Google Ads provides the best value for PC and console games in 2020, while Reddit holds the highest average retention rate.
Thoughts and News COVID-19 Engagement Revisited The amount of sponsored content on Twitch has increased significantly while receiving higher engagement throughout COVID-19 precautions.
Thoughts and News Introducing Gamesight Leaderboards We are proud to announce our newest webpage, Gamesight Leaderboards. These genre-based leaderboards compile data across platforms, Twitch, YouTube Live, and Mixer to bring you a full view of the most-popular live-streaming games and their creators.
Thoughts and News Black Lives Matter Protests Among the Most-Watched Content on Twitch It is vitally important to recognize the significance and reach of this historic moment. In order to do that, we measured the Black Lives Matter movement's impact and how it has changed the landscape of Twitch over the last week.
Thoughts and News Analyzing Twitch Raid Impact on Viewership The concept of raiding has circulated throughout platforms like Twitch for years, but exactly how does it impact live streaming communities?
Influencer Marketing Metrics to Select and Measure Twitch Creators for Game Marketing- Part 2 In this second part, we will walk you through some of the more complex metrics we use at Gamesight when finding and measuring influencers for video game marketing campaigns.
Influencer Marketing Metrics to Select and Measure Twitch Creators for Game Marketing - Part 1 Find all of the information you need to plan and measure a data-driven Twitch campaign accurately. In this series, will be able to identify which metrics matter, and be confident that you are getting the most out of your marketing spend.
Engineering Automated lead generation using Copper CRM and AWS lambda Start automatically filling the top of your sales funnel!
Performance Marketing Glossary As you start diving into performance marketing you will notice a lot of acronyms and jargon. Here's a quick primer on the most common terms that you will need to
Engineering Locally Testing AWS Glue Scripts with SBT While adding AWS Glue to our data processing pipelines, we needed a way to develop new scripts and incorporate them into our testing and CI/CD systems. What is AWS
Thoughts and News Performance marketing primer for PC and console games Are you interested in building a performance marketing strategy for your game? This primer will help you explore applications of performance marketing from the perspective of a PC or console game marketer.
Thoughts and News #RIPFortnite: Examining the Health of Fortnite Across Streaming Platforms On Saturday, April 11, 2020, #RIPFortnite began trending on Twitter. This came as a response to the supposed decline in streaming and viewership of Epic Games’s battle royale shooter, Fortnite.
Thoughts and News Sponsored content on Twitch draws 23% higher engagement amid pandemic precautions Video-game influencers draw higher engagement during the COVID-19 precautions, making Twitch marketing increasingly effective right now.
Thoughts and News Half-Life Alyx Is Twitch's First Huge VR Title The long-awaited new title in the Half-Life series is the biggest VR title ever on Twitch. Is it a sign of things to come?
