The recent launch of Resident Evil Requiem generated undeniable excitement — record sales, streaming numbers, and a long-awaited return for one of gaming's most beloved franchises. We take a closer look at how it all came together: the momentum that built before launch, the impact it made on release, and what
Last week, Twitch’s new detection system for viewbotting went live. Most headlines stopped at the topline: “Twitch lost 20% of its viewership overnight.” That number is technically accurate, but incomplete. When we dug deeper into the data, a more nuanced picture emerged... What we measured Instead of stopping at
Creators play a pivotal role across the entire game lifecycle, from providing early feedback and driving launch-day excitement to sustaining long-term community engagement. Choosing the wrong creators can undermine all of that. Using data to guide creator selection is just as important as choosing the right event format. But not
You cannot measure what you cannot see. Cost aggregation is the core of Gamesight’s Marketing Intelligence Hub and is critical for measurement, along with attribution and incrementality. It gives you the financial clarity needed to make smart decisions across the entire game lifecycle. From early awareness campaigns to launch,
To demonstrate the true value of your marketing campaigns and optimize them for peak performance, it's essential to leverage the right measurement tools. This article dives into two key methodologies—attribution and incrementality—both offering unique insights on their own into the effectiveness of your marketing efforts. When used together,