Creators play a pivotal role across the entire game lifecycle, from providing early feedback and driving launch-day excitement to sustaining long-term community engagement. Choosing the wrong creators can undermine all of that. Using data to guide creator selection is just as important as choosing the right event format. But not

You cannot measure what you cannot see. Cost aggregation is the core of Gamesight’s Marketing Intelligence Hub and is critical for measurement, along with attribution and incrementality. It gives you the financial clarity needed to make smart decisions across the entire game lifecycle. From early awareness campaigns to launch,

For many streamers, establishing a loyal following starts with specializing in a particular video game or type of content. When these streamers switch from their main content to explore new opportunities, they often encounter challenges such as significant viewer drop-offs. This presents a considerable risk for companies looking to work

This roundtable at PGC London, brought together thought-leaders from Gamesight, Nexus, Titan Forge Games. Dan Laughlin, Justin Sacks, and Stephen Hutchins provided profound insights into "Content Creator Programs - The Hidden Secret for Mobile Growth & Monetization," underscoring the significance of these partnerships in elevating game growth and player engagement. 🔑Key

The annual games industry ad spend analysis by Gamesight offers a unique perspective based on data from hundreds of the largest gaming brands globally. As a resource with expertise in games digital marketing, Gamesight provides answers to frequently asked questions like, “What are the most effective marketing channels?” Game publishers

Gamesight Podcast | Spotify | Apple | Google | YouTube It's the Gamesight podcast. Yane An: Welcome to the Gamesight podcast. We have here with us Kelly Wallick, and she is a founder, community builder, investor. And self-titled perpetual optimist. Love that. So you've been in the games industry for over 10 years, and

Gamesight Podcast | Spotify | Apple | Google | YouTube Yane An: Welcome to the podcast. We have here with us, Justin Sacks, CEO of Nexus. How are you doing today? Justin Sacks: I am great. I am excited to be here, so thanks for having me. Yane An: Yeah, thanks for joining us.

We're celebrating the release of Street Fighter 6 by comparing its release viewership to other industry brawlers, 72 hours post-launch. Our major takeaways: 1. Street Fighter 6 is the biggest fighting game release in the last 5 years, since Super Smash Bros: Ultimate. 2. In comparison to other fighting game

Gamesight Podcast | Spotify | Apple | Google | YouTube Missed out on the Games Developers Conference (GDC) 2023? Don't worry, we've got you covered. In this episode, join us as we chat with CEO Adam Lieb on all the hottest topics that everyone was talking about at the conference. From game-changing AI to

In this episode of the podcast, we do a nostalgia dive into the world of Halo with Head of Influencers, Emilee Helm, and Campaign Manager, Gabriel O'Meara. From its early beginnings as a first-person shooter game on the original Xbox to its evolution into an esports powerhouse, Halo has captured

In this episode, we explore how Gamesight is changing the game when it comes to video game marketing. We talk to industry expert Christian Thomas, Gamesight's support and solutions lead, about how Gamesight's proprietary data is bringing a whole new level of KPI tracking to PC, console, and web3 video

We're back with February's top 10 Twitch streamers of the month. Twitch stays the dominant platform to some of the most popular and talented streamers in the world, and February 2022 was no exception. One standout event was the sub-a-thon by streamer Kai Cenat, which broke the record for highest