2023 Games Industry Digital Marketing Spend Analysis
The annual games industry ad spend analysis by Gamesight offers a unique perspective based on data from hundreds of the largest gaming brands globally. As a resource with expertise in games digital marketing, Gamesight provides answers to frequently asked questions like, “What are the most effective marketing channels?”
Game publishers are continuously searching for the best methods to optimize marketing spend, and this analysis aims to answer those questions in broad strokes. This report offers an in-depth look at the most popular advertising networks for PC and Console gaming, ranking them using data gathered from the Gamesight engine.
2023 Top Ad Networks
- Meta
- Google Ads
- DV360
- Reddit Ads
- TikTok
Key Findings
- Publishers are doubling down on 1st party relationships -- and reaping the rewards with better conversion rates.
- X Stumbles, Tiktok Rises, and Reddit Innovates. These networks made the most noise in 2023.
- In a crowded field, Free-To-Play conversion rates are up while retention rates are down.
