Performance Marketing Glossary As you start diving into performance marketing you will notice a lot of acronyms and jargon. Here's a quick primer on the most common terms that you will need to be familiar with as well as formulas where appropriate. Attribution A process to determine which campaigns (ads) lead to game
Thoughts and News Performance marketing primer for PC and console games Are you interested in building a performance marketing strategy for your game? This primer will help you explore applications of performance marketing from the perspective of a PC or console game marketer.
Trolls: how to keep them under the bridge Trolls are an archetypal figure in game communities. Many trolls relish the position of being trolls and they aren’t even offended at being called one. They will often lie, exaggerate, and offend just to get a response.
