Christian C Thomas - Gamesight Blog

Christian C Thomas

Viewbotting on Twitch: How Widespread Is It Really?

Influencer Marketing Featured

Viewbotting on Twitch: How Widespread Is It Really?

Last week, Twitch’s new detection system for viewbotting went live. Most headlines stopped at the topline: “Twitch lost 20% of its viewership overnight.” That number is technically accurate, but incomplete. When we dug deeper into the data, a more nuanced picture emerged... What we measured Instead of stopping at

Blind Spending Is Killing Your ROAS – Here’s the Fix

Blind Spending Is Killing Your ROAS – Here’s the Fix

You cannot measure what you cannot see. Cost aggregation is the core of Gamesight’s Marketing Intelligence Hub and is critical for measurement, along with attribution and incrementality. It gives you the financial clarity needed to make smart decisions across the entire game lifecycle. From early awareness campaigns to launch,

Blind Bets and Broken Systems: How PC & Console Marketers are Playing a Rigged Game

Engineering Featured

Blind Bets and Broken Systems: How PC & Console Marketers are Playing a Rigged Game

Performance marketers in the gaming industry are largely subject to the whims and limitations of individual ad platforms. Some publishers are getting ahead by using a secret weapon. PC and console publishers have long struggled to find and leverage actionable performance data for digital advertising ampaigns. The black-box nature of