Christian C Thomas - Gamesight Blog

Christian C Thomas

Blind Spending Is Killing Your ROAS – Here’s the Fix

Blind Spending Is Killing Your ROAS – Here’s the Fix

You cannot measure what you cannot see. Cost aggregation is the core of Gamesight’s Marketing Intelligence Hub and is critical for measurement, along with attribution and incrementality. It gives you the financial clarity needed to make smart decisions across the entire game lifecycle. From early awareness campaigns to launch,

Blind Bets and Broken Systems: How PC & Console Marketers are Playing a Rigged Game

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Blind Bets and Broken Systems: How PC & Console Marketers are Playing a Rigged Game

Performance marketers in the gaming industry are largely subject to the whims and limitations of individual ad platforms. Some publishers are getting ahead by using a secret weapon. PC and console publishers have long struggled to find and leverage actionable performance data for digital advertising ampaigns. The black-box nature of