Performance Marketing Glossary As you start diving into performance marketing you will notice a lot of acronyms and jargon. Here's a quick primer on the most common terms that you will need to be familiar with as well as formulas where appropriate. Attribution A process to determine which campaigns (ads) lead to game
Thoughts and News Performance marketing primer for PC and console games Are you interested in building a performance marketing strategy for your game? This primer will help you explore applications of performance marketing from the perspective of a PC or console game marketer.
Engineering Designing Real-time Reports from S3 Data At Gamesight, we build real-time dashboards so game developers can monitor social activity for their game. Here we compare the different architectures we evaluated for generating reports from data that we have stored in S3.
