Analysis of the FINAL FANTASY XIV Online Twitch Promotion Part 1
As we can see, there has been a noticeable bump in activity, peaking at 37k viewers shortly after the start of the event. Right after the promotion started, many major FFXIV streamers took advantage of the opportunity to grow their subscription base.
An Overview of Integrated Influencer Content in Gaming
The Covid-19 lockdown has increased consumer online activities by a substantial amount which presents an alluring amount of digital marketing opportunities in the gaming industry. As such, integrated influencer campaigns utilizing B2B influencers are becoming far more common.
Digital Content Creators Are the Future of Marketing
The 2020 Covid-19 lockdown has dramatically boosted consumer interest in digital creator content. Between complete boredom, interest in home workout routines, and achieving just a little dopamine hit, online video platforms have completely exploded in popularity.