Gabriel O'Meara

The Covid-19 lockdown has increased consumer online activities by a substantial amount which presents an alluring amount of digital marketing opportunities in the gaming industry. As such, integrated influencer campaigns utilizing B2B influencers are becoming far more common.

The 2020 Covid-19 lockdown has dramatically boosted consumer interest in digital creator content. Between complete boredom, interest in home workout routines, and achieving just a little dopamine hit, online video platforms have completely exploded in popularity.