Gabriel O'Meara

Because of our direct integration with Twitch, we're able to compile accurate data surrounding changes in both viewership and channel's streaming across the platform.

Unsuprisingly, VTubers experienced another massive surge in popularity during the Covid-19 lockdown. With many indoor activities like concerts and conventions cancelled, droves of people started to discover VTubers in their newfound free time.

How in the world did this happen? How can a game stay fresh for so many years? Short answer? Role-playing. Yeah, that's right, you heard me, role-playing servers.

The consumer side of video games is a rapidly moving and turbulent mass of people just waiting for the next big trend. Most gamers are more than happy to jump ship from a "dying" game as soon as streamers stop playing it as frequently.

As we can see, there has been a noticeable bump in activity, peaking at 37k viewers shortly after the start of the event. Right after the promotion started, many major FFXIV streamers took advantage of the opportunity to grow their subscription base.

The Covid-19 lockdown has increased consumer online activities by a substantial amount which presents an alluring amount of digital marketing opportunities in the gaming industry. As such, integrated influencer campaigns utilizing B2B influencers are becoming far more common.

The 2020 Covid-19 lockdown has dramatically boosted consumer interest in digital creator content. Between complete boredom, interest in home workout routines, and achieving just a little dopamine hit, online video platforms have completely exploded in popularity.