Engineering - Gamesight Blog

Engineering

Posts from the Gamesight Engineering team

Blind Bets and Broken Systems: How PC & Console Marketers are Playing a Rigged Game

Engineering Featured

Blind Bets and Broken Systems: How PC & Console Marketers are Playing a Rigged Game

Performance marketers in the gaming industry are largely subject to the whims and limitations of individual ad platforms. Some publishers are getting ahead by using a secret weapon. PC and console publishers have long struggled to find and leverage actionable performance data for digital advertising ampaigns. The black-box nature of

Product Feature: Chat Sentiment Analysis

Product Feature: Chat Sentiment Analysis

Instead of scrolling through millions of messages by hand, Gamesight uses sentiment analysis backed by natural language processing, industry knowledge, and firsthand experience about how gamers chat to offer the best-in-class Twitch and YouTube sentiment analysis product.

Metrics to Select and Measure Twitch Creators for Game Marketing- Part 2

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing- Part 2

In this second part, we will walk you through some of the more complex metrics we use at Gamesight when finding and measuring influencers for video game marketing campaigns.

Metrics to Select and Measure Twitch Creators for Game Marketing - Part 1

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing - Part 1

Find all of the information you need to plan and measure a data-driven Twitch campaign accurately. In this series, will be able to identify which metrics matter, and be confident that you are getting the most out of your marketing spend.

Automated lead generation using Copper CRM and AWS lambda

Automated lead generation using Copper CRM and AWS lambda

Start automatically filling the top of your sales funnel!

Locally Testing AWS Glue Scripts with SBT

Locally Testing AWS Glue Scripts with SBT

While adding AWS Glue to our data processing pipelines, we needed a way to develop new scripts and incorporate them into our testing and CI/CD systems. What is AWS Glue? Amazon describes AWS Glue as "AWS Glue is a fully managed extract, transform, and load (ETL) service that makes

Designing Real-time Reports from S3 Data

Designing Real-time Reports from S3 Data

At Gamesight, we build real-time dashboards so game developers can monitor social activity for their game. Here we compare the different architectures we evaluated for generating reports from data that we have stored in S3.