LTV is the single most important revenue metric for any game. This number encapsulates how much money a player will pay you over the course of their relationship with your game. This includes everything from the purchase price, to DLC, to in-game transactions, to pre-orders for your next title.

Google Ads provides the best value for PC and console games in 2020, while Reddit holds the highest average retention rate.

It is vitally important to recognize the significance and reach of this historic moment. In order to do that, we measured the Black Lives Matter movement's impact and how it has changed the landscape of Twitch over the last week.

On Saturday, April 11, 2020, #RIPFortnite began trending on Twitter. This came as a response to the supposed decline in streaming and viewership of Epic Games’s battle royale shooter, Fortnite.

Influencer marketing isn’t a new concept, but that doesn’t mean it hasn’t changed. CEO Adam Lieb broke it all down at PC Connect Seattle.

The better you know creators and their businesses, the more fruitful each side of your relationships can be.