Thoughts and News

A collection of 34 posts

Influencer Marketing Featured

Monetizing Your Channel: What Is Your Channel Worth?

Have you ever wondered how much your channel is worth? Maybe you've thought about it but struggled to find an answer. Here we discuss everything you need to know.

Thoughts and News

Lifetime value for PC and console games

LTV is the single most important revenue metric for any game. This number encapsulates how much money a player will pay you over the course of their relationship with your game. This includes everything from the purchase price, to DLC, to in-game transactions, to pre-orders for your next title.

Thoughts and News

Streaming Platform Comparision: Partner vs Affiliate

When it comes to live streaming and content creation, there are a few platforms that dominate the industry, and choosing the right option for your content, brand, and monetization goals can be difficult. Here we will cover the different programs available, requirements, perks, and monetization options for the 3 biggest

Thoughts and News

The Top Ad Networks of 2020: For PC and console games

Google Ads provides the best value for PC and console games in 2020, while Reddit holds the highest average retention rate.

Thoughts and News

COVID-19 Engagement Revisited

The amount of sponsored content on Twitch has increased significantly while receiving higher engagement throughout COVID-19 precautions.

Thoughts and News

Introducing Gamesight Leaderboards

We are proud to announce our newest webpage, Gamesight Leaderboards. These genre-based leaderboards compile data across platforms, Twitch, YouTube Live, and Mixer to bring you a full view of the most-popular live-streaming games and their creators.

Thoughts and News

Black Lives Matter Protests Among the Most-Watched Content on Twitch

It is vitally important to recognize the significance and reach of this historic moment. In order to do that, we measured the Black Lives Matter movement's impact and how it has changed the landscape of Twitch over the last week.

Thoughts and News

Analyzing Twitch Raid Impact on Viewership

The concept of raiding has circulated throughout platforms like Twitch for years, but exactly how does it impact live streaming communities?

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing- Part 2

In this second part, we will walk you through some of the more complex metrics we use at Gamesight when finding and measuring influencers for video game marketing campaigns.

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing - Part 1

Find all of the information you need to plan and measure a data-driven Twitch campaign accurately. In this series, will be able to identify which metrics matter, and be confident that you are getting the most out of your marketing spend.

Thoughts and News

Performance marketing primer for PC and console games

Are you interested in building a performance marketing strategy for your game? This primer will help you explore applications of performance marketing from the perspective of a PC or console game marketer.

Thoughts and News

#RIPFortnite: Examining the Health of Fortnite Across Streaming Platforms

On Saturday, April 11, 2020, #RIPFortnite began trending on Twitter. This came as a response to the supposed decline in streaming and viewership of Epic Games’s battle royale shooter, Fortnite.

Thoughts and News

Sponsored content on Twitch draws 23% higher engagement amid pandemic precautions

Video-game influencers draw higher engagement during the COVID-19 precautions, making Twitch marketing increasingly effective right now.

Thoughts and News

Half-Life Alyx Is Twitch's First Huge VR Title

The long-awaited new title in the Half-Life series is the biggest VR title ever on Twitch. Is it a sign of things to come?

Thoughts and News

Call of Duty: Warzone's Rise Comes at Escape from Tarkov's Expense

Call of Duty Warzone is enjoying one of the biggest launches of all time, but could it's arrival mean the fall of Escape from Tarkov?

Thoughts and News

Activision Blizzard's Move to YouTube Could Not Have Come at a Worse Time

Overwatch, Call of Duty, and Hearthstone bring esports exclusively to YouTube, but the way it all went down could do some real damage.

Thoughts and News

Grand Theft Auto Online: Still One of Twitch's Biggest Games

Grand Theft Auto Online doesn't get the headlines, but it remains one of Twitch's biggest games.

Thoughts and News

Escape From Tarkov is Twitch's Hottest Game, and It's Here to Stay

One month into 2020, it's clear that Tarkov has become one of the most popular games in streaming. Here's how we know it can stand the test of time.

Thoughts and News

Year in Review: Esports in 2019

What were the biggest esports and competitive events of 2019? Let's dive in.

Thoughts and News

Top 10 of 2019 on Twitch Part 2: New Games

In the second piece of this series, we first take a look at which new titles were the biggest sensations on Twitch over the past year.

Thoughts and News

Top 10 of 2019 on Twitch Part 1: Increased Viewership

Which titles experienced the largest increases in viewership on Twitch in 2019? Not the ones you'd expect.

Thoughts and News

YouTube Changes Throw the Community into Turmoil, Again

As always, YouTubers are put into a place where they can’t be certain of their futures on the platform.

Thoughts and News

Death Stranding Shows What Story-Driven Games Can Still Do On Twitch

Single player, story-driven titles can still dominate the world of streaming, and Death Stranding is an excellent reminder of just what that dominance can look like.

Thoughts and News

Ninja's Mixer Deal Hasn't Uplifted the Platform, and Microsoft Is Cool With That

Growing Ninja’s brand, increasing his visibility outside of the traditional streaming space, was a mutual goal that helped bring the deal with Microsoft to fruition, and we’ve immediately seen its impact.

Thoughts and News

World of Warcraft Classic: Twitch's New Champion

There’s no way around it: right now, there’s no bigger title in streaming than World of Warcraft.