What Happens When Streamers Play Your Game (And Like It)?

The consumer side of video games is a rapidly moving and turbulent mass of people just waiting for the next big trend. Most gamers are more than happy to jump ship from a "dying" game as soon as streamers stop playing it as frequently.

Analysis of the FINAL FANTASY XIV Online Twitch Promotion Part 1

As we can see, there has been a noticeable bump in activity, peaking at 37k viewers shortly after the start of the event. Right after the promotion started, many major FFXIV streamers took advantage of the opportunity to grow their subscription base.

An Overview of Integrated Influencer Content in Gaming

The Covid-19 lockdown has increased consumer online activities by a substantial amount which presents an alluring amount of digital marketing opportunities in the gaming industry. As such, integrated influencer campaigns utilizing B2B influencers are becoming far more common.

Digital Content Creators Are the Future of Marketing

The 2020 Covid-19 lockdown has dramatically boosted consumer interest in digital creator content. Between complete boredom, interest in home workout routines, and achieving just a little dopamine hit, online video platforms have completely exploded in popularity.

Influencer Marketing Featured

Monetizing Your Channel: What Is Your Channel Worth?

Have you ever wondered how much your channel is worth? Maybe you've thought about it but struggled to find an answer. Here we discuss everything you need to know.

Influencer Marketing

Targeted Content: How Content Switching Affects Viewership

When it comes to planning a marketing campaign, it’s easy to select a streamer that is hyper-focused on one game or genre. In fact, Gamesight has found that 45% of streamers spend more than 80% of their time streaming a single game, with 1 in 10 having streamed only one title on their channel.

Thoughts and News

Lifetime value for PC and console games

LTV is the single most important revenue metric for any game. This number encapsulates how much money a player will pay you over the course of their relationship with your game. This includes everything from the purchase price, to DLC, to in-game transactions, to pre-orders for your next title.

Thoughts and News

Streaming Platform Comparision: Partner vs Affiliate

When it comes to live streaming and content creation, there are a few platforms that dominate the industry, and choosing the right option for your content, brand, and monetization goals can be difficult. Here we will cover the different programs available, requirements, perks, and monetization options for the 3 biggest

Thoughts and News

The Top Ad Networks of 2020: For PC and console games

Google Ads provides the best value for PC and console games in 2020, while Reddit holds the highest average retention rate.

Thoughts and News

COVID-19 Engagement Revisited

The amount of sponsored content on Twitch has increased significantly while receiving higher engagement throughout COVID-19 precautions.

Thoughts and News

Introducing Gamesight Leaderboards

We are proud to announce our newest webpage, Gamesight Leaderboards. These genre-based leaderboards compile data across platforms, Twitch, YouTube Live, and Mixer to bring you a full view of the most-popular live-streaming games and their creators.

Thoughts and News

Black Lives Matter Protests Among the Most-Watched Content on Twitch

It is vitally important to recognize the significance and reach of this historic moment. In order to do that, we measured the Black Lives Matter movement's impact and how it has changed the landscape of Twitch over the last week.

Thoughts and News

Analyzing Twitch Raid Impact on Viewership

The concept of raiding has circulated throughout platforms like Twitch for years, but exactly how does it impact live streaming communities?

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing- Part 2

In this second part, we will walk you through some of the more complex metrics we use at Gamesight when finding and measuring influencers for video game marketing campaigns.

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing - Part 1

Find all of the information you need to plan and measure a data-driven Twitch campaign accurately. In this series, will be able to identify which metrics matter, and be confident that you are getting the most out of your marketing spend.

Engineering

Automated lead generation using Copper CRM and AWS lambda

Start automatically filling the top of your sales funnel!

Performance Marketing Glossary

As you start diving into performance marketing you will notice a lot of acronyms and jargon. Here's a quick primer on the most common terms that you will need to be familiar with as well as formulas where appropriate. Attribution A process to determine which campaigns (ads) lead to game

Engineering

Locally Testing AWS Glue Scripts with SBT

While adding AWS Glue to our data processing pipelines, we needed a way to develop new scripts and incorporate them into our testing and CI/CD systems. What is AWS Glue? Amazon describes AWS Glue as "AWS Glue is a fully managed extract, transform, and load (ETL) service that makes

Thoughts and News

Performance marketing primer for PC and console games

Are you interested in building a performance marketing strategy for your game? This primer will help you explore applications of performance marketing from the perspective of a PC or console game marketer.

Thoughts and News

#RIPFortnite: Examining the Health of Fortnite Across Streaming Platforms

On Saturday, April 11, 2020, #RIPFortnite began trending on Twitter. This came as a response to the supposed decline in streaming and viewership of Epic Games’s battle royale shooter, Fortnite.

Thoughts and News

Sponsored content on Twitch draws 23% higher engagement amid pandemic precautions

Video-game influencers draw higher engagement during the COVID-19 precautions, making Twitch marketing increasingly effective right now.

Thoughts and News

Half-Life Alyx Is Twitch's First Huge VR Title

The long-awaited new title in the Half-Life series is the biggest VR title ever on Twitch. Is it a sign of things to come?

Top 5 on Twitch

#Top5OnTwitch for March 14th - 20th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Thoughts and News

Call of Duty: Warzone's Rise Comes at Escape from Tarkov's Expense

Call of Duty Warzone is enjoying one of the biggest launches of all time, but could it's arrival mean the fall of Escape from Tarkov?

Top 5 on Twitch

#Top5OnTwitch for March 7th - 13th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!