Metrics to Select and Measure Twitch Creators for Game Marketing - Part 1
Find all of the information you need to plan and measure a data-driven Twitch campaign accurately. In this series, will be able to identify which metrics matter, and be confident that you are getting the most out of your marketing spend.
Performance Marketing Glossary
As you start diving into performance marketing you will notice a lot of acronyms and jargon. Here's a quick primer on the most common terms that you will need to be familiar with as well as formulas where appropriate. Attribution A process to determine which campaigns (ads) lead to game
Locally Testing AWS Glue Scripts with SBT
While adding AWS Glue to our data processing pipelines, we needed a way to develop new scripts and incorporate them into our testing and CI/CD systems. What is AWS Glue? Amazon describes AWS Glue as "AWS Glue is a fully managed extract, transform, and load (ETL) service that makes