Thoughts and News

Analyzing Twitch Raid Impact on Viewership

The concept of raiding has circulated throughout platforms like Twitch for years, but exactly how does it impact live streaming communities?

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing- Part 2

In this second part, we will walk you through some of the more complex metrics we use at Gamesight when finding and measuring influencers for video game marketing campaigns.

Influencer Marketing

Metrics to Select and Measure Twitch Creators for Game Marketing - Part 1

Find all of the information you need to plan and measure a data-driven Twitch campaign accurately. In this series, will be able to identify which metrics matter, and be confident that you are getting the most out of your marketing spend.

Engineering

Automated lead generation using Copper CRM and AWS lambda

Start automatically filling the top of your sales funnel!

Performance Marketing Glossary

As you start diving into performance marketing you will notice a lot of acronyms and jargon. Here's a quick primer on the most common terms that you will need to be familiar with as well as formulas where appropriate. Attribution A process to determine which campaigns (ads) lead to game

Engineering

Locally Testing AWS Glue Scripts with SBT

While adding AWS Glue to our data processing pipelines, we needed a way to develop new scripts and incorporate them into our testing and CI/CD systems. What is AWS Glue? Amazon describes AWS Glue as "AWS Glue is a fully managed extract, transform, and load (ETL) service that makes

Thoughts and News

Performance marketing primer for PC and console games

Are you interested in building a performance marketing strategy for your game? This primer will help you explore applications of performance marketing from the perspective of a PC or console game marketer.

Thoughts and News

#RIPFortnite: Examining the Health of Fortnite Across Streaming Platforms

On Saturday, April 11, 2020, #RIPFortnite began trending on Twitter. This came as a response to the supposed decline in streaming and viewership of Epic Games’s battle royale shooter, Fortnite.

Thoughts and News

Sponsored content on Twitch draws 23% higher engagement amid pandemic precautions

Video-game influencers draw higher engagement during the COVID-19 precautions, making Twitch marketing increasingly effective right now.

Thoughts and News

Half-Life Alyx Is Twitch's First Huge VR Title

The long-awaited new title in the Half-Life series is the biggest VR title ever on Twitch. Is it a sign of things to come?

Top 5 on Twitch

#Top5OnTwitch for March 14th - 20th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Thoughts and News

Call of Duty: Warzone's Rise Comes at Escape from Tarkov's Expense

Call of Duty Warzone is enjoying one of the biggest launches of all time, but could it's arrival mean the fall of Escape from Tarkov?

Top 5 on Twitch

#Top5OnTwitch for March 7th - 13th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Top 10 Esports

Top 10 Esports - February 2020

Which games have the most watched esports scenes on Twitch? Check out our rankings to find out.

Top 5 on Twitch

#Top5OnTwitch Feb. 29th - March 6th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Engineering

Designing Real-time Reports from S3 Data

At Gamesight, we build real-time dashboards so game developers can monitor social activity for their game. Here we compare the different architectures we evaluated for generating reports from data that we have stored in S3.

Thoughts and News

Activision Blizzard's Move to YouTube Could Not Have Come at a Worse Time

Overwatch, Call of Duty, and Hearthstone bring esports exclusively to YouTube, but the way it all went down could do some real damage.

Top 5 on Twitch

#Top5OnTwitch February 8th - 14th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Thoughts and News

Grand Theft Auto Online: Still One of Twitch's Biggest Games

Grand Theft Auto Online doesn't get the headlines, but it remains one of Twitch's biggest games.

Top 5 on Twitch

#Top5OnTwitch for February 1st - 7th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Top 10 Esports

Top 10 Games in Esports - January 2020

Which games have the most watched eSports scenes on Twitch? Check out our rankings to find out.

Top 5 on Twitch

#Top5OnTwitch for January 25th - February 1st

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Thoughts and News

Escape From Tarkov is Twitch's Hottest Game, and It's Here to Stay

One month into 2020, it's clear that Tarkov has become one of the most popular games in streaming. Here's how we know it can stand the test of time.

Top 5 on Twitch

#Top5OnTwitch for January 18th - 24th

Which games are rising on the Twitch charts? Which streamers are dominating the most popular titles? Check out our official rankings!

Thoughts and News

Year in Review: Esports in 2019

What were the biggest esports and competitive events of 2019? Let's dive in.